In this competitive housing market, it takes a lot of hard work to make your home stand out – and advertising has become more important than ever. If you want your house to sell, you have to be aggressive and get creative with how you use your sell sheet. From canvassing the neighborhood to emailing your address book, here are some tips on how to use your sell sheet to its maximum advantage.
Your sell sheet is the equivalent of your home’s resume and can be a very powerful selling tool. Keep yours clean and easy to scan, with several high-quality photos and a brief description of your home. Include a bulleted list of features, along with some of the highlights your neighborhood has to offer. Make sure the exact address, your selling price, and your contact information are all clearly indicated. Then, make about 200 color copies.
Start by placing several copies of your sell sheet into a plastic bag and attaching them to the For Sale sign in your yard for easy access. Then, put a few copies in your car. You never know when you’ll meet an interested buyer or find a great spot to advertise.
Next, plan a Saturday morning to drive around your town and post your sell sheet anywhere you can. Don’t make the mistake of stopping by only the places you frequent – and don’t stop by just once. Bulletin boards are often cleared weekly or monthly, so repost every few weeks. You can also hire a neighborhood kid to place your sell sheet under windshield wipers at the local grocery store or during the community soccer tournament. Some great ideas include:
Don’t forget to get online. Attach it as a word document or jpeg file and send it to your address book, asking friends and family members to forward it along or to print and post it in their offices. You can also post your sell sheet on community bulletin boards, in the real estate section of Craigslist, and on some for-sale-by-owner sites.
The whole purpose behind creating a sell sheet is to sell your home, so don’t hold back. Get the word out, and before you know it, the offers will come pouring in!