Top 10 Things to Include on your Sell Sheet

A sell sheet is an important marketing tool for selling your own home. Whether yours is clever and creative or simple and straightforward, make sure it includes these 10 key details for ultimate effectiveness.

  1. A short headline that will get buyers interested in your home
  2. A high-quality color photo of the exterior of your house on a sunny day
  3. Your exact address (cross street or housing development name is optional)
  4. Your asking price
  5. A short paragraph summarizing the benefits of your home
  6. Information about neighborhood amenities or community attractions
  7. A set of bullets that clearly lists the number of bedrooms, square footage, and any other important or appealing features of your home
  8. Buyer incentives like a low down payment, financing options, or anything else that’s applicable
  9. Your contact information, listed clearly and prominently
  10. An encouragement to call